Firehawk Art Installers

Art installation is a true art form. Interior designers and homeowners seeking to transform their walls into masterpieces turn to experts like Firehawk Art Installers. Specializing in wall-mounted arrangements for residences and public spaces, Firehawk is dedicated to creating secure, precise, and beautiful installations. I was invited to create a new brand identity for Firehawk that reflects their values of precision and elegance, aiming to attract customers with an eye for detail and sophistication.

Services
Brand Identity
Brand Messaging
Web Design
Marketing Campaign
Social Media Ads

Industry
Arts & Interior Design

Type
Commercial

Brand Building Blocks

I kicked off the rebrand by changing the company name from Firehawk Installations Inc. to Firehawk Art Installers, making their services clearer to prospective customers. My brand concept, ‘precise beauty,’ captures Firehawk’s commitment to accuracy and elegance. I developed a logo based on exact geometric shapes, paired with a classy and modern sans serif wordmark. The four-color scheme, inspired by the brand values of optimism and professionalism, ties it all together. These elements combine to create a brandmark that reflects Firehawk’s precise delivery sprinkled with stylishness.

Framing it Together

Sleek brandmark. Elegant typography. Confident color schemes. Chic iconography. Together, these elements paint a new picture of Firehawk—an upscale brand empowering homeowners and interior designers to create beautiful rooms.

I crafted messaging that reflects Firehawk’s brand promise: customers no longer need to worry about the hassle of nails, hammers, and heavy artwork. Firehawk brings elegance to every wall, stress-free.

Refined Aesthetics

From copper-foiled business cards to embroidered staff uniforms, Firehawk’s brand collateral supports its sophisticated visual style. Stationery sets, brochures, tool bags, and tote bags—all the essentials and more are covered.

Glenn | Founder, Firehawk Art Installers

“In my line of work, I have to be extremely detail-oriented, and I demand a similar level of thoroughness from those I hire. Not only was Sarah’s work of the highest quality, but she exceeded my expectations on many accounts.

She went beyond a logo refresh to crafting our voice and personality using her exceptional storytelling skills. She consistently applied this new identity across our print and digital media. Sarah approached the rebrand strategically, first spending quality time to understand what makes us and our clients unique, and then offering insightful ideas to increase our brand awareness. I love that Sarah was as invested in my brand as I am.”

Digital Dimension

With a Millennial customer base, Firehawk needed a solid digital presence. The new website offers a clean and intuitive user experience, featuring stunning photography of past installations to showcase Firehawk’s capabilities. I also simplified the scheduling process, reducing it from a contact form, email string, and phone call to an online booking and payment platform. Customers can now schedule an installation and pay without leaving the website.

Beyond Basics & Impact

As a small business, Firehawk needed to create brand awareness beyond basic print elements and the digital sphere. I proposed an environmental campaign for bus shelters and subway stations to pique prospective customers’ curiosities. The campaign features a real couch in front of a homey backdrop of beautifully installed photos, encouraging clients to engage with the brand and imagine their artwork installed in their own homes.

After our rebrand launch, Firehawk saw a 300% increase in qualified leads, with an 80% conversion rate. Many longtime customers resonated with the rebrand, noting that it felt more aligned with their ideal aesthetics.