Sustainable Travel Campaign
What does sustainable travel mean? This ad campaign aims to raise awareness about this important topic. As more travelers hit the road post-COVID, countries are welcoming millions of visitors each season. Many destinations saw over 100% increase in visitors from 2022-2024 highlighting the rapid resurgence of global travel.
This campaign reminds tourists that sustainable travel practices encompass not only environmental concerns but also respect for the people and cultures they encounter. Sustainable travel means making mindful choices that protect natural resources and support local communities, ensuring that tourism benefits everyone involved.
Industry
Travel
Type
Non-Commercial
Services
Marketing
Ad Campaign
The Inspiration
Each poster in this series spotlights a different type of traveler: the photo lover, the culture enthusiast, and the nature explorer. By focusing on these three archetypes, viewers are encouraged to embrace the spirit of each one. To emphasize the importance of respecting people and places, I drew inspiration from various environments and cultures. The color palettes are connected to natural elements, and the patterns are inspired by countries from the Middle East to Asia.
