Cultured Creative Studio
Cultured Creative is a strategic branding and design studio specializing in travel, hospitality, education, arts, and culture. My mission was to craft a brand identity that deeply resonates with their ideal customers. Cultured Creative aims to transcend design, promoting culture one brand at a time. With this in mind, I set out to establish the studio as culturally aware, diverse, and open-minded.
Industry
Design
Marketing
Type
Commercial
Services
Brand Strategy
Brand Identity
Celebrating Global Culture
Creating an identity for Cultured Creative involved drawing inspiration from the world’s diverse cultures. I started by designing a logo inspired by the West African Akan symbol for “Unity in Diversity.” This symbol, combined with the first letter of the brand name, resulted in a brand mark that celebrates cultural diversity and representation. This versatile mark can be adapted for use across various brand touchpoints and platforms.
Crafting a Worldly Identity
Every element of Cultured Creative’s branding is inspired by global influences. We curated a natural and refreshing color palette drawn from various cultures around the world. To complement the modern and down-to-earth brand personality, we chose a clean, versatile sans-serif font paired with a playful handwritten script.
Bringing the Brand to Life
The identity system I developed allows Cultured Creative to embody its personality and values consistently. This flexible system can be applied seamlessly across multiple touchpoints, from print materials to digital platforms, ensuring a cohesive and engaging brand experience.
